Linked by Eugenia Loli on Wed 7th Apr 2004 05:50 UTC
Apple By most counts, they're a hit. But they were intended to woo new users to the fold, yet Mac market share has only budged -- lower, says BusinessWeek.
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re:re: market share
by PainKilleR on Wed 7th Apr 2004 14:50 UTC

I hate how people use the BMW/Ford arguement to compare Apples to PC's. The flaw in that arguement is that both Ford and BMW both run on gasoline you can buy at any gas station and both can drive on the same roads.

There's another big flaw in the argument: the fact that BMWs are only priced the way they are because people view them as a luxury. In order for Apple to do the same, people have to view their computers as a luxury. Most people view computers as a tool they use to get things done, not a luxury item to sit in the corner and look pretty.

Additionally, BMW makes plenty of vehicles that compete directly with Ford, but most of them are never shipped to the US and many other markets, simply because it would hurt their foreign branding and they'd have trouble competing with Ford (or any number of other competitors) in those markets. Anyone want to buy a car for $50K with the same emblem on the front of it as the truck that just picked up your trash? Some would, some wouldn't, and many of the latter are the people driving Mercedes and BMW.

It isn't to say that Macs aren't as functional as Windows PCs, it's simply that the perception is often different. With Apple, though, that perception isn't necessarily there, it's simply being built.