Linked by Eugenia Loli on Wed 7th Apr 2004 05:50 UTC
Apple By most counts, they're a hit. But they were intended to woo new users to the fold, yet Mac market share has only budged -- lower, says BusinessWeek.
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#1 problem with Apple Marketing: Fanaticism
by Anonymous on Wed 7th Apr 2004 18:34 UTC

One of the big problems I see with Apple's image is the fanaticism that comes along with it. There are too many Mac users for whom owning an Apple is an experience of such religiousness that they treat the uninitiated as sub-human creatures. Mac users seem to think, pretty often anyway, that this is great, that they can convince people of how great the product is by showing their devotion to the brand, and Apple seems to encourage this behavior.

But what I see happen quite often with people who are interested in Macs to begin with, is they get scared off by these people. It's really freaky. Even people who WORK FOR Apple are like that half the time. They think it's not just a computer, but it's a cause, it's a way of life.

Well, for a lot of people, computers are just computers. A lot of Windows users would actually be more likely to look at a Mac if you let them in on the little secret that THEY AREN'T VERY DIFFERENT.

Now, I'm not saying that the mac doesn't have its selling points, but my mother is more likely to think about buying a mac if she knows that typing a letter in word, e-mailing her brother, and browsing the web will be close enough to what she does on Windows that she might even forget the differences after a week.