Linked by Eugenia Loli on Wed 7th Apr 2004 05:50 UTC
Apple By most counts, they're a hit. But they were intended to woo new users to the fold, yet Mac market share has only budged -- lower, says BusinessWeek.
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re: They need the stores
by DJ Jedi Jeff on Wed 7th Apr 2004 20:20 UTC

If you buy a PC of equivalant quality to a mac, it's going to last just as long. Computers don't get replaced because of computer failure very often. They get replaced because people feel like replacing them, and thats way cheaper to do in the wintel world.

When you buy a $500 el-cheapo computer you're either going to have to upgrade it soon or replace it entirely. When people do replace the computer it contributes to "marketshare" numbers. There is a reason that they publish marketshare (volume) and marketshare (revenue) separately - they are both important.

If company A sells one $1000 product to a customer per X years it has the same revenue per customer as company D which sells two $500 products to their customer per X years. But the normal marketshare numbers will show company D with twice the marketshare.