Linked by Eugenia Loli on Wed 7th Apr 2004 05:50 UTC
Apple By most counts, they're a hit. But they were intended to woo new users to the fold, yet Mac market share has only budged -- lower, says BusinessWeek.
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Mac = 0.5% *real* share and falling like a stone
by doctor k on Wed 7th Apr 2004 20:29 UTC

There are about 7 to 9 million Mac OS X users today. This includes all the people running OS X on old Mac hardware as well as all the new purchasers of Mac OS X.

This sum total of 7-9 million users is about 0.5% of the sum total of PC users.

Even with the most aggressive approach to making the Mac numbers look good, one can only bump the Mac share of the installed base up to 0.65% or so.

As more and more of the base of computer owners shifts to Asia, the Mac percentage will fall even lower. It is quite possible that within the next 5 years, Apple's share of the installed base of computers will fall to 0.1%.

The share of the installed base is equivalent to the energy of your ecosystem. And the Mac ecosystem is almost out of energy except in some very small niche markets -- pro audio for instance.

In short order, 99.9% of the human computing universe will be running on something else other than Mac. Thus buying into the Mac world is something only the rich can afford. For anyone else, it is buying into a system running out of energy -- a world circling a dying star.