Linked by Eugenia Loli on Wed 7th Apr 2004 05:50 UTC
Apple By most counts, they're a hit. But they were intended to woo new users to the fold, yet Mac market share has only budged -- lower, says BusinessWeek.
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"RE". Time To Correct Mac Price Misconceptions
by socam on Thu 8th Apr 2004 17:45 UTC

Good post Anonymous but why isn't Apple advertising those good points about the Mac. Apple needs to grow it's "install base" to have a healthy future. Most consumers I see in these computer stores are clueless about computers. Which means they probably never heard about Macs. How can Apple sell to these people if they don't advertise to them? Use some of that money being spent on the iPod ads and lets get the word out. I remember in the Apple Performer days, Apple aired infomercials on the Performer computers and the advantages of Macs over Windows. Well if there is a good time to advertise the advantages of Macs over Windows (virus, patches, unstable...) its now.

I think Apple made the right move by opening it's own stores. The Stores are very inviting too consumers. Reminds me of a sharper image store, you just have to go in and touch the goods. Someone needed to tell Gateway that bright lit stores are inviting not dark hard to see barns.