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For markets that are traditional bastions of Unix, such as the POS retail market, this isn't entirely true. If there isn't a need for a pretty GUI (as someone mentioned above) Windows tends to be very kludgy. Having to hack Windows adds in more cost than straightforward programming on Linux.
So, while it might be true for product A, that doesn't mean that it's more expensive to program all products on Linux for all markets.
For markets that are traditional bastions of Unix, such as the POS retail market, this isn't entirely true. If there isn't a need for a pretty GUI (as someone mentioned above) Windows tends to be very kludgy. Having to hack Windows adds in more cost than straightforward programming on Linux.
So, while it might be true for product A, that doesn't mean that it's more expensive to program all products on Linux for all markets.