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From: Joerlei P. Lima
And when you talk about hardware, outside USA (mainly in developing countries), Mac hardware is virtually unknown.
It's probably not unknown. However, in a lot of countries outside the U.S., the cost of purchasing a Mac - once exchange rate *and* reasonable overheads are factored in - is many hundreds of $ extra. Whether it's reasonable profit or not is beside the point, in that rather than doing up a PC with the same specs and getting a similar price, the PC ends up costing less - sometimes a lot less.
Now despite that, Apple makes a fair % of their revenue on international (outside U.S.) sales. Which shows that Apple is a U.S. company with U.S. centric issues. Their units around the globe only have a small amount of latitude to market and distribute Apple's products differently than in the U.S., which is likely a big factor in their continuing lack of success. This is changing, but too slowly.
This armchair's comfortable...