Linked by Eugenia Loli-Queru on Thu 17th Jun 2004 21:11 UTC
Original OSNews Interviews Today we features a mini-Q&A with Alex Roedling, MySQL's Senior Product Manager, about all things MySQL, the competition, technology, licensing and more.
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Bad public relations work
by Eike Hein on Fri 18th Jun 2004 02:10 UTC

Pretty bad interview. Certainly not Eugenia's fault, though -- Roedling simply avoided giving direct answers; it almost seemed like he just copied'n'pasted some prepared marketing paragraphs. Very dissatisfying. A perfect example of how the "marketing" approach can fire back at you: When your answers are too general and out of touch with the actual questions, you quickly start to appear as if you're evading specific issues altogether, which in turn makes you look dishonest and not very trustworthy.