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I feel we are doing as much we possibly can to promote free formats. If you check the news entries on theora.org we are one of the ´regulars´ We sponsored Xiph.org to complete the Theora bitstream specification which is really felt at the bottom line for a small company like ours. We now ported Theora to java to make the threshold for people to stream in it as small as possible. That said there are a lot of customers out there who simply will not consider a solution which doesn´t stream in proprietary format xy.