Linked by Eugenia Loli-Queru on Sun 12th Sep 2004 07:33 UTC
Fourteen months ago I wrote an editorial, suggesting that Apple should create an ultra cheap machine to battle the PC world. On that article, I suggested some specs for the hypothetical "Strawberry" computer. As technology is moving on fast, I am now updating these specs. To get the idea though, please make sure you read last year's article before you read on this one.
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one.. say your Shuttle like box and bits is put together... the price will be higher then Shuttles as they dont add memory harddrive and a number of other parts... so you will be compeating with this sff market that already have strong players in the field...
two... you say this machine would not compeat with Apples products because the processor is older.... This is a faulse realisation how are you going to market this to a protential customer hey this is ur mac and this is one or two generations ago for todays prices..
Macs already look out dated in mhz specs... (the consumer does not know there can be a difference in mhz because most things are measured and they stay that measurement... one metre will be one metre 1000 years from now if the standard is not changed).
if its on the market and just one person says hey i'll take one instead of a Mac then the two machines are in compertition...
if the consumer has the option to say well maybe i dont need the power of a G4 or G5 i really just like word processing....
like someone else said theres so many better areas for Apple to target reducing their prices if they wanted to...
The best way for Apple to create cheaper products is to let others in on the candy... It will mean a compleat shake up of the Apple market and kill it off from todays view point but if Apple want to take more profits from the x86 markets then they have to be bolder then they are...
which does not leave the question they might not want to take on x86 as they are happy with the pie they have baked.