Linked by Eugenia Loli-Queru on Sun 12th Sep 2004 07:33 UTC
Fourteen months ago I wrote an editorial, suggesting that Apple should create an ultra cheap machine to battle the PC world. On that article, I suggested some specs for the hypothetical "Strawberry" computer. As technology is moving on fast, I am now updating these specs. To get the idea though, please make sure you read last year's article before you read on this one.
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I know someone who owns a kickboxing Gym. He charges 30%-40% more than all the other schools in the country. He is making good money and his studens are very happy there.
His prices alianate a huge group of potential stundents. His response is that there a plenty of schools that look after people looking for cheap lessons. He is targetting people willing to spend more and getting the value for that money. His business is very successfull though undoubtedly small in terms of total martial arts market. Indeed it is probably the most succesful school in these parts.
Apple doens't want nor need people after cheap computers. They never in their entire history wanted nor needed them. why should they start now. I'm not saying it wouldn't be nice for them to make cheaper machines !! I'm just saying it is marketed as and perceived to be a premium product. Why change that at the risk of compromising your brand (regardless of if you had it under a different brand and subsiduary).
Also, IMHO the machines proposed are way too crippled to be much fun. It would be like teasing people for money.