Linked by Nicholas Blachford on Tue 14th Sep 2004 19:52 UTC
Apple is holding their European Expo and nowadays being a Mac owner thought I'd go along. If Apple has such a pitiful market share then you'd expect it to be a small show with little software and few visitors. Er No, this was the complete opposite. Pictures of the Expo included.
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"That would increase their market share."
Why increase market share? Market share only translates to increased sales. Increased sales of a less feature-packed inexpensive product has the same result of current sales (which ARE very brisk) of a full featured, higher priced (not to be confused with more expensive) product. It all translates to money... of which Apple would get roughly the same, (maybe less) and at the same time devaluing their product.
The average computer (PC) purchase with monitor and productivity software is approximately $1,200 (when brought up to usable levels... coincidentally RIGHT where Apple pitches their consumer computers.
(I think you meant to say Install Base when you said market sahre... the two figures are very different. Apple's install base is much higher than its market share.)