Linked by Nicholas Blachford on Tue 14th Sep 2004 19:52 UTC
Apple Apple is holding their European Expo and nowadays being a Mac owner thought I'd go along. If Apple has such a pitiful market share then you'd expect it to be a small show with little software and few visitors. Er No, this was the complete opposite. Pictures of the Expo included.
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RE: Nice report (heard it before)
by Anonymous on Wed 15th Sep 2004 00:53 UTC

I think Apple should have some competition on the hardware side, like some cheap-unknown-brand machines able to run OSX. That would increase their market share.

Yeah, and BMW should start making cheap cars, because that would increase their market share. Oops, wait, BMW is doing just fine selling nice cars at a premium price. Maybe market share isn't everything.

Sarcasm aside, it seems like every Mac article posted is followed by calls for cheap Mac-clones or x86 OS X. The truth is, low-end Macs aren't that expensive. And as expensive as they are, they're pretty well worth it. Sure, the truth is, of course Apple would like a higher market share, but they have a high stake in maintaining their current reputation as producers of high-quality, easy, trouble-free computers. To endanger that reputation would be to endanger their customer loyalty, which, at times, has been the only thing to keep them afloat.