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The author is (like almost everyone else) missing the point of the previous articles. It is NOT ABOUT CHOICE ITSELF! It's about the ability or will to make choices. Come on. I know IT-professionals who don't even care about the whole IE-Firefox thing that's going on right now, let alone grandpa and grandma.
This is not about the quality of Linux versus Windows, or the quality of KDE versus GNOME, or Apache versus IIS, or Eclipse versus JBuilder, or whatever. This is about the psychology of end-users. All the points this author makes are moot.
Again, this is not an anti-linux post. I like linux a lot and have been using it since the early days of red hat. But someone who believes that the current desktop form of linux (in its various distributions) is better as a commodity "product" than Windows XP, needs to wake up. Fast.