Linked by Thomas Hormby on Wed 17th Nov 2004 19:43 UTC
According to many economists, Gilbert Amelio is the savior of businesses in trouble. With this in mind, the board of directors at Apple decided to appoint Gil Amelio to the board after reporting another huge loss in 1994. At the time, Michael Spindler was the head of Apple, and sales in every division. The board accepted Spindler's resignation and appointed Gil Amelio to the helm of Apple.
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The problem with Gil Amelio was that he could have turned around Apple, in 3-5 years. Apple didn't have 3-5 years to live. He didn't stand a chance. Amelio was accustomed to a typical business reacting in certain ways; Apple was a not a typical company and he lacked the skills to turn it around.