Linked by Thomas Hormby on Wed 17th Nov 2004 19:43 UTC
According to many economists, Gilbert Amelio is the savior of businesses in trouble. With this in mind, the board of directors at Apple decided to appoint Gil Amelio to the board after reporting another huge loss in 1994. At the time, Michael Spindler was the head of Apple, and sales in every division. The board accepted Spindler's resignation and appointed Gil Amelio to the helm of Apple.
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A company steered by a board of directors... that was one of the problems... M$ always had Gates, love 'im or hate 'im...
With the lack of someone with real passion at the helm Apple faultered. Apple excels by catering to the creatives, so they need creatives at the helm...
all IMHO
I wrote the following many moons ago... I believe early 90's... This is NOT edited so forgive any un-english.
The Visionaries
Bill, Steve, & Steve
Years have passed. The potential seemed omnivorous to Bill, Steve, & Steve... the opportunity was, literally, at their fingertips. Incredible opportunity as it turned out. There were other visionaries, greater by vision and by numbers, but this article is only about Bill, Steve, & Steve and their visions. What creatures had been born of 'em. Abominations true.
Microsoft and Apple, that's whom I'm talking about... the vision I mean is not their vision, but my conception of the vision. Our vision... picture Microsoft... Bill is the leader, the man. He is the force that drives it. Good or evil. His picture can be put at the mast.
Apple. Accordingly, used to have two heads (Steve & Steve). The religion of Mac, the vision... the implementation was just as good, just as evil as Bill, but something happened. Apple had lost it's heads. Lost their vision. Spiritually and emotionally. Who was Mac? The users? The Board of Hypocritical Directors? Who was at the mast?
Apple needs to survive, to flourish! Jeez, by actually saying that out load makes it so ludicrous. Apple doesn't need to survive, the vision needs to survive. Someone must lead the revolution, the evolution. Someone or something... Can the amputated head be sewn back on and function properly? Can the body go to the bathroom and relieve itself? A lot of shit has clogged up the bowels and must be relieved before eating anymore food.
A Steve was brought back. I'm glad. Initiative is being taken. No one else would have the balls, or the arrogance, Yeah, we need arrogance to push this vision forward. The decisions need to be made... both the bad and the good... At least we can see the pilot of this vessel... for how long? I hope until she dies... sooner or later! Give us a company that has potential, has vision. That makes the visions and marries them to the potentials... Makes reality out of fantasy. A company that forges forward.
written prior to Steve Jobs' return to Apple Computer. Written prior to the PowerPC.