Linked by David Adams on Sat 1st Jan 2005 18:45 UTC, submitted by Somynona
Editorial "Despite its current misadventure with Linux, Sun isn't in the generic desktop computer business. The Java desktop is cool, but it's a solution driven by necessity, not excellence. In comparison, putting Mac OS X on the Sunray desktop would be an insanely great solution for Sun." read the rest
Permalink for comment
To read all comments associated with this story, please click here.
by Rayiner Hashem on Sun 2nd Jan 2005 03:46 UTC

Apple is a HARDWARE company

I know that. My point is that the hardware market isn't a great one. If you ship in volume like HP and Dell, your profit margin must be tiny in order to compete. If you want to have a high profit margin, like Apple does, then you have to price yourself into niche, like Apple has. It's like the high-end car market --- it's a tiny fraction of the overall computer market and always will be. If Apple wants to get bigger, they have to do something else. Since they can't compete with HP and Dell in the volume market, the only thing I can see for them is software.

There is no reason they have to give up their hardware business to do this. People who would otherwise buy a Mac aren't going to avoid doing so just because they could get OS X on a PC. Meanwhile, they could make quite a nice chunk of change selling $129 OS X upgrades to PC users once every 9 months.