Linked by David Adams on Sat 1st Jan 2005 18:45 UTC, submitted by Somynona
Editorial "Despite its current misadventure with Linux, Sun isn't in the generic desktop computer business. The Java desktop is cool, but it's a solution driven by necessity, not excellence. In comparison, putting Mac OS X on the Sunray desktop would be an insanely great solution for Sun." read the rest
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@John Nilsson
by Rayiner Hashem on Sun 2nd Jan 2005 07:25 UTC

Ofcourse they only care about profit.

No, you said, and I quote, "They simply wants to be the best." Being "the best" isn't necessarily a good way to make a profit. Purchasing decisions are a cost/benefit analysis. That means that adequate and cheap is usually easier to sell than superlative and pricy.

Given that the PC market has steady growth, the only way for Apple to keep increasing it's profits, aside from side businesses like the iPod, is to increase it's share of the market. There are two ways to do this: release simpler products (eg: nobody needs GigE in a corporate econo-box), and compete in the volume market with Dell and HP, or focus on software and let others take care of selling low-end hardware. Since Apple cannot possibly compete with Dell and HP in the volume market, they can either go the software route, or remain in their current high-quality high-price niche market.