Linked by Eugenia Loli on Mon 16th Sep 2002 06:48 UTC, submitted by Cesar Cardoso
Red Hat "We see the desktop as only a piece of the entire operating system product; integration must extend beyond the desktop. We also believe that users care most about functionality and integration rather than the underlying technology. For these reasons, we have created a single desktop look and feel for Red Hat Linux rather than maintaining two unrelated configurations." Very good stuff over there from Owen Taylor, the Red Hat Desktop Team member.
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Branding strategy and other things
by Cesar Cardoso on Mon 16th Sep 2002 18:08 UTC

1)
.rant
I'm REALLY fed up with the fact that any discussion about KDE && (RedHat ||
GNOME) seems to attract a lot of trolls bitching their childish trolling
arguments. Even worse, some of them are KDE developers. Shame on them.
.endrant

2)A bit of facts about KDE/GNOME usage:

Default desktop environment of selected `commercial' Linux distros (UnitedLinux memebers
were treated as one entity):
GNOME(1) - RedHat
KDE(4) - Lycoris, ELX, Lindows, UnitedLinux (I can infere this, as everybody is
aware that SuSE is doing the technical job of the distro)
Both - Mandrake (at least they're heading to this)

Of the 4 KDE defaulters, 3 use it EXCLUSIVELY (the "Linux desktop for dummies
trio").

3) John Blink goes straight to the point:

> It is common for an OS to be defined by it GUI.
> When you looked at computer monitor, Redhat doesn't want you two think it is just
> another linux running KDE or Gnome, they want you to think it is a computer running
> Redhat Linux.

Just as Apple wants you to look at a computer monitor and identify a MacOS, or
Microsoft wants you to look at a monitor and identify a Windows.

And now everything makes sense. The why of Apple having set up a "cease and desist"
letters factory. The why of Microsoft having using the same desktop metaphor on
their PocketPC OS. The Unix GUI wars.

CDE is the default GUI for the closed-source *nix. But you can easily identify the SGI
Irix desktop from, say, Sun Solaris desktop or IBM AIX desktop.

Default UI are part of a branding strategy, and that includes corporate image nowadays.
That's why Apple website has an Aqua look, or why Microsoft's has a Luna look. Apple
even changed their logo!

RedHat is doing the right thing to a company that wants to go to corporate battlefield
arena. This branding strategy is important for MIS managers, CIOs and so on. For power
users, isn't important.