Linked by David Adams on Wed 25th Sep 2002 15:53 UTC
The information that I could find on the web about Sprint's new '3G' high-speed data service was a little short on solid information, so I spoke with Kevin Packingham, Senior Manager of Business Marketing for SprintPCS' new Vision service. I sought him out because Ubiquitous, affordable high speed wireless data services are something of a holy grail for tech-savvy road warriors like myself, so I received each morsel of information about Sprint's new service with great interest. Mr. Packingham spoke over the phone and he clarified many of the questions that I had about the new service.
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> i don't think most people who use the new network will
> even know what technology makes it work. 3G is being
> used as brand name.
If that was true then why call it 3G at all? Anything else would be better than using this marketing name. Among the entire tech industry the term "3G" is only used for Third Generation Mobile Telecommunications. For a Tech company to use this name for something that is not a 3G technology is in my opinion very misleading.
At least in Europe the term "3G" is widely known as mobile companies have invested billions of Euros into 3G services.