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(I'm being the devil's advocate here - so forgive me...) I have a hard time imagining developers embracing Cocoa, let alone Objective-C. Why would anyone want to program in a language that effectively is only popular on one platform? Why would anyone want to use a closed framework that's bound to a single platform? As an enterprise developer I can tell you that there's no way any IT shop I know of would consider going back from Java or .NET. Yes, you can write Cocoa apps in Java. But again, why would I do this instead of SWT or Swing?? These facts alone will keep Apple in the consumer market - barely.