Star The Elaboration Likelihood Model: Why People Won't Switch
Linked by Thom Holwerda on Tue 26th Sep 2006 15:56 UTC
OSNews, Generic OSes A common heard question in the operating systems world is, 'if the alternatives to Windows are so much better, why aren't people en masse switching to them?' People come up with all sorts of answers to this question, but in fact, the social psychology world already has a fairly simple answer to this question. This answer also happens to actually explain why Zeta sold so well through the usually superficial television retail channel.
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