Considering how many industry giants have partnered with Microsoft in WMA and PlaysForSure it would appear that Microsoft is a leader in successful consumer electronics technology. That's not the case. All of these partners hooked up with Microsoft simply because they had no idea of what to do on their own. Few even experimented with their own independent technology plans; they simply picked Microsoft because the company seemed like a safe bet at delivering technology. They obviously didn't do their homework. The big secret they missed is that Microsoft hasn't ever earned significant profits in the consumer hardware business, nor has its executives proven any business acumen in delivering what consumers want in hardware or creative entertainment, excluding, of course, Microsoft's impressive and highly sophisticated keyboard and mouse division.