Star What Is the Goal of the 'Get a Mac' Campaign?
Linked by Thom Holwerda on Tue 6th Feb 2007 21:58 UTC
Apple Ever since Apple launched its 'Get a Mac' campaign, with the accompanying 'I'm a Mac - and I'm a PC' ads, lots of people have voiced their opinions on the campaign; the content has been discussed, the actors, the humour; however, relatively little has been said about the actual goals - and consequently the effectiveness - of the campaign.
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