Linked by Thom Holwerda on Wed 17th Mar 2010 23:19 UTC
"By encouraging more people to post videos in Wikipedia articles, we can bring theora video played in html5 to a very large audience. Currently, there are very few wikipedia articles that have videos. We hope that this campaign will bring thousands more to the site and show people how great theora can be. HTML 5 video, which plays without Flash, is a wonderful step towards a more open web - but if it depends on proprietary codecs like h.264, we will still be stuck with a gatekeeper for online video."