Linked by Thom Holwerda on Fri 2nd Sep 2016 23:24 UTC, submitted by avgalen
Google

Project Ara, Google's lofty vision of a modular smartphone with a vibrant third-party hardware ecosystem, is no more.

A Google spokesperson confirmed today that the company has suspended its plan to bring the modular smartphone to market after nearly three years of development, following a revealing report from Reuters.

I've always liked the idea of Project Ara, but I guess the technological challenges combined with the (I assume) limited consumer interest were too great to overcome.

Too bad.

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