Star Analyzing Apple's Market Position
Linked by Miguel on Sun 29th Jun 2003 23:48 UTC
Apple I have to friendly argue about the OSNews article about Apple: "Could an eMac Strategy Bring More Market Share to Apple?" That article is written from the Computer enthusiast point of view rather from the business man point of view, which usually diverges from the hobbyist, because it considers things that nobody that is not in the Marketing business is aware of. I understand Marketing as defined by Kotler: the right mix of Price, Product, Place and Promotion.
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