Analysis: Why Apple Picked Intel Over AMD

Why didn’t Jobs, ever the maverick, opt for the scrappy challenger, Advanced Micro Devices, instead of the old-money establishment, Intel? The reason, industry analysts say, is that Jobs has a clear goal in mind: innovative designs. And such designs require the lowest-voltage chips, which IBM and Freescale were not going to make with the PowerPC chip core – and which AMD has not yet perfected.

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