* Intel Unveils New Logo in Brand Overhaul
posted by Thom Holwerda on Fri 30th Dec 2005 14:54 UTC
Icon"The world's biggest chipmaker said on Thursday it will scrap its 37-year-old logo and well-known tagline as part of a major rebranding that will emphasize its shift away from its core PC business and into consumer products. The original Intel logo featuring a lowered 'e' will be replaced with one showing an oval swirl surrounding the company's name." Here is an interview with Paul Otellini, Intel's CEO.
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