posted by Thom Holwerda on Fri 14th Apr 2006 16:01 UTC
A new report out by market research firm Forrester suggests that Apple could double its market share through defections from the Windows platform alone. The firm said that much of this has to do with customers' deep distrust of Microsoft. Apple, along with TiVo, was the only company whose brand trust increased in the last two years. Consumers trust technology brands like Bose, Dell, Sony, Panasonic, and Hewlett-Packard the most, while Toshiba, Hitachi, Gateway, and LG joined Microsoft at the bottom.