Microsoft went to San Fransisco, rounded up a few die-hard Windows XP fans, and asked them about their opinion on Windows Vista, all while videotaping them. They were then introduced to a secret project within Microsoft, code-named "Mojave", a new operating system from Microsoft. Over 90 percent of the respondents gave positive feedback to Mojave. "Oh wow," said one user.
And then they were told the truth. There is no Mojave. Mojave was 'just' Windows Vista.
While the test of course lacks vital elements of the whole Vista experience, such as installing, upgrading, hooking up hardware, connecting to the network, and so on, this little test does demonstrate an important aspect of the whole negativity surrounding Windows Vista: some of it is based on nothing but perception, instead of experience. To how much that "some" amounts remains to be seen, of course.
Still, I'd hazard a guess it amounts to quite a bit, and so does Microsoft. They're starting a campaign to tell "the real Vista story", and this Mojave test, including its footage, provides Microsoft with some decent ammo to combat the perception problems troubling its latest operating system.