Even though the computer industry overall is going through a rather tough period, the netbook segment of the market is the shining ray of light, showing a growth of over 160% quarter-over-quarter. Asus may have created the market, but the company lost significant market share to Acer, which is now the leader in the netbook segment, capturing a market share of 38.3%, compared to Asus' 30.3%. These figures mean that Acer sold 2.15 million netbooks Q3 '08, compared to Asus which sold 1.70 million.
The year-over-year growth in the market is also expected to be spectacular. "In 2007, this market was less than 1 million units. By the end of 2008, DisplaySearch expects this market to surge to more than 14 million units." These are pretty decent figures, and could dispel the idea that netbooks are just a fad.
Where it gets really interesting is when you stop taking the netbook market apart from the total notebook market. In essence, a netbook is just a small notebook, after all.
Still, these figures seem to indicate that there is more to the netbook market than just initial customer curiosity. Companies that currently do not operate in the netbook market may have to re-evaluate their stance, and enter the market anyway: it's growing, and will surely eat away at pricier segments.