"As someone who wants Microsoft to be cooler, I'm all for them making an aggressive pitch to consumers. I say make Windows 7 a simplified, colorful, fun experience for everyday users. Emphasize how it can store and share music and photos. Keep those potential Mac users from switching. Heck, open up retail stores while you're at it. But of course Microsoft has to walk the line here. By kowtowing to consumers, it runs the risk of neglecting its core customer, the business user. In a recent interview on CIO.com sister site Network World, Windows blogger and editor of Supersite for Windows Paul Thurrott contends that Microsoft is biting the hand that feeds it by leaning heavily on consumer features with Windows 7. Enterprise needs have been reduced to an afterthought, he says."