During a Q&A session at the Morgan Stanley Technology Conference in San Francisco, Michael Hara, the company's senior vice president of investor relations and communications, made it pretty clear that within two to three years, NVIDIA will enter the general purpose processor market. When asked if NVIDIA was was going to enter that market, he responded:
Before everybody gets their knickers in twists, NVIDIA is not going to show up in your general purpose desktop any time soon. Hara explained that it would most likely be a system-on-chip design for MIDs and netbooks. He spelled out a time frame of two to three years.
The big problem is that NVIDIA doesn't have the license to produce x86 chips. There were some rumours a year ago about NVIDIA buying VIA's chip division, but those rumours never came to fruition.