Apple Trumps PC Makers in Customer Experience Study

“A Customer Experience Index report from Forrester Research came to the conclusion after studying almost 4600 computer users’ experiences from 2008 and asking them to score the ease of use of their computers, how enjoyable the experience is and whether or not the systems fulfill their owners’ needs. Apple’s overall score reached 80 and was not only enough to give it the lead but also leave it as the only company to earn a ‘good’ ranking in Forrester’s view. Every other manufacturer in the list scored significantly lower, with Acer’s American label Gateway being closest with a score of just 66; the standing is only ‘okay’ in the research group’s chart.”

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