posted by Jordan Spencer Cunningham on Thu 6th Aug 2009 20:23 UTC
RadioShack will be taking a leaf out of Microsoft's book (remember that Bing thing?) by renaming itself to simply "The Shack" in the hopes that it will reach out to consumers to help them understand that the store isn't just a nuts-and-bolts (batteries-and-parts, anyone?) place for the electronic era. They want people to know that they're competing with those larger retail stores in selling computers, LCD televisions, and more, and I suppose they think "The Shack" will cause droves of people to suddenly forsake BestBuy and Wal-Mart's offerings of the common consumer electronics. In a way I couldn't rewrite better, a RadioShack veteran customer writes his feelings on the subject at hand and stresses that "you can change your look, even your name, but you are still just what you are--and people notice."