AMD Shifts Focus Away from PCs

AMD said on Tuesday that it would embrace a strategy of developing processors for a wider range of products outside computers and called on the industry to focus on user needs rather than creating “technology for technology’s sake.” Our Take: In the last year it has been made clear that AMD could no longer outpace Intel in the MHz, speed and power consumption race of PC CPUs. Even the highest end models of the new AMD Opteron and its desktop version, Athlon64, which are to have a modern 64-bit core, according to SPEC benchmarks they will not be the speed leaders by the time they will come out (Q2 2003), bringing AMD to yet another race against Intel’s Xeons/P4s. Oh well, shift happens.

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