“Why Google Has Blown It With Nexus One”

InfoWorld’s Galen Gruman writes that the main potential game-changing attribute of the Nexus One – that Google is selling the device direct – does nothing to move the industry past carrier lock-in. “At first, I wanted to credit Google for making a tentative step in the direction of smartphone freedom. But that step is so tentative and ineffectual that frankly I think it’s a cynical fig leaf covering the usual practices,” Gruman writes. At issue is a political battle regarding walled gardens in the U.S. cellular market, a fight that will take years to result in any true consumer freedom. “The only way we’ll ever get the ability to choose a smartphone and carrier independently is for the platform providers that count – Apple, Google, and RIM – to first develop only multiband ‘world’ smartphones and then refuse to sell their devices (or in Google’s case, use its Android license to forbid the sale of devices) to carriers that block or interfere with device portability.”

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