"The goods and services with which Apple intends to use the 'iCloud' mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005," the company alleges, "However, due to the worldwide media coverage given to and generated by Apple's announcement of its 'iCloud' services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark 'iCloud' with Apple, rather than iCloud Communications."
iCloud Communications has stated that "Apple has a long and well-known history of knowingly and willfully treading on the trademark rights of others", noting that the Cupertino company has been sued by The Beatles over use of the Apple name, by Cisco Systems over use of the iPhone name, and by Terrytown over use of "Mighty Mouse".
The company is seeking an injunction to stop Apple from using the name iCloud, as well as monetary compensation for damages already done.



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