"Oracle has pulled the rug out from under Intel's Itanium processor by yanking support of its database, middleware, and application software on future Poulson and Kittson Itaniums. It looks as though Larry Ellison wants to take on IBM in microprocessors for data center systems, man to man, head to head. 'I remember when we first bought Sun, a lot of people said we were going to get out of the hardware business," Oracle's co-founder and CEO said opening up his keynote at the OpenWorld customer and partner and conference on Sunday night, when he also announced the new Exalytics in-memory BI appliance. 'I guess we didn't get that memo,' Ellison quipped, pointing out that Apple is doing a 'pretty good job' designing its own hardware and software and making it work well with its own services. And that Oracle is not only committed to making its server, storage, and networking business work, but having taken Sun's hardware as a means of getting its hands on Solaris and Java, Oracle is actually enthusiastic about creating its own stack."