BlueStacks are positioning their App Player as a way to further increase the reach of the Android applications you write. They are launching a service which allows your Android applications to be synced from your smartphone to your Windows desktop. Furthermore, they claim OEMs are planning on preloading all this - however, few details are provided about this.
"The openness of Android is enabling innovation around the world. We are grateful to Google and others for their contributions. This is also a social equalizer in the US and countries like Brazil, India and China, where a large percentage of the population who can only afford smartphones can now enjoy and benefit from the ubiquity of apps on the Android platform," said Rosen Sharma, CEO of BlueStacks, "We look forward to getting feedback from our users on the alpha release."
The creators of the App Player claim Android applications require zero modifications in order to run on Windows, and the alpha release - which is free - comes with a bunch of preloaded applications to try all this out. They've also put up a fancy promotional video, but sadly, it doesn't really show a whole lot of usage.
While I think it's an interesting project, I highly doubt how viable this really is in the long run. Windows on tablets will surely get their own versions of most of these applications, and on desktops, smartphone applications look weird and will have better, more suitable counterparts anyway.