posted by Thom Holwerda on Wed 4th Feb 2015 22:24 UTC

Samsung's scale is such that when it chooses to change, the whole mobile industry feels the repercussions. So far, the key alterations from previous Galaxy S generations appear to be a move to an all-metal construction, a display that may be curved on one or both sides, and the repudiation of Qualcomm's Snapdragon processors in favor of a full reliance on Samsung’s own Exynos. These factors all matter individually, but taken as a whole they mark a major departure from the almost cynical pragmatism with which Samsung has approached its phones in the past. Let's address each one of them in turn.

Samsung's problem is that all the things that caused its rapid growth in smartphones were things that were easily replicated both on the low end (Xiaomi etc.) and the high end (Apple). Samsung needs something unique for its smartphones, and aping Apple and HTC by moving to an all-metal construction is not going to do it, nor are gimmicky bent screens and whatnot.

It may already be too late.

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