posted by Thom Holwerda on Tue 9th Jun 2015 13:25 UTC

Seconds later, deGrasse Tyson turned out to be the least of the problem. Apple also trots out McKinsey's James Manyika in the video, who starts off his quote with a phrase that should never be heard at tech conferences: "If you think the industrial revolution was transformational..."

I wasn't in San Francisco for WWDC, but I can only imagine the crowd at the keynote either fell silent or started howling uncontrollably as he finished that sentence: "...the App Store is way bigger."

It requires a special kind of chutzpah to compare any innovation to the industrial revolution. But to actually suggest that a collection of apps - a million or so fart soundboards, greedy casual games, and programs that help you get through you email a fraction faster - is anywhere close to the industrial revolution is beyond delusional.

I'm glad I wasn't the only one who did a triple-take when this was said in Apple's App Store video last night. If this is truly how Apple feels about its contributions to the world - and everything points in the direction that it does - then the company has lost all sense of perspective and has transcended its usual playful arrogance towards full-on insanity.

Very disappointed in Neil deGrasse Tyson, too, for making similarly outrageous claims in this video.

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