Linked by Thom Holwerda on Fri 3rd Mar 2006 21:45 UTC
Apple A few days ago, Apple's co-founder Steve Wozniak allegedly said that Apple should spin off its iPod division, and that going with Intel is 'consorting with the enemy'. Wozniak was very quick to deny having made the claims; Peter Nowak, the reporter in question, now has the proof that Wozniak did indeed say what was reported. Transcript and audiotape [.mp3]: they both back Nowak.
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BryanFeeney
Member since:
2005-07-06

Having read the interview, and the original story, I have to say Mr. Wozniak was right. The original story started off by saying:

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Still, it's hard for Mr. Wozniak not to pay attention to Apple. With the runaway success of its iPod music players and its recent shift to Intel processors, Apple is heading in some drastically new directions. Apple's recent embrace of Intel processors, for one, is something Mr. Wozniak says he never imagined.

“It's like consorting with the enemy. We've had this long history of saying the enemy is the big black-hatted guys, and they kind of represent evil. We are different, and by being different we're better,” he says. “All of a sudden we're the same in this hardware regard, so it's a little hard to swallow your words from the past.”

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What Mr. Wozniak actually said was (emphasis added)

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Q: So there are two interesting things going on with Apple these days. First is the switch to Intel processors. What do you think about that?

A: Even from when it was first announced, I was kind of bored with it. The reasoning for it was correct. We want faster laptops and the like and the key to that is performance per watt. So it was exactly, to a computer architect designer... I wish that Motorola had a brand new silicon process that would be applied forever, like IBM had copper to get higher speeds at lower power. No, Intel just did a very good logic design to not turn on more than needed at any time on the chip and it keeps the power lower, so we'll have higher-speed Macintoshs. And we switched before to a Power PC. Anyone who went through that transition of going from one processor to another with emulators to make the old stuff work, this one actually should be simpler and easier because we've developed for so long on Intel hardware anyway.

Q: Do you think on a philosophical level though there's a good many people out there who think, oh I can't believe Apple has switched to Intel, it's kind of like consorting with the enemy?

A: Absolutely. And you said it exactly right, it's like consorting with the enemy. We have had this long, long history of saying the enemy is the big black-hatted guys, they kind of represent evil, and we are different and by being different we're better. All of a sudden we're the same in this hardware regard, it's a little hard to swallow your own words from the past. And if it wasn't needed, I would say we shouldn't do it, and I have some questions as to how much it's needed. But I don't really have any fears or it's not going to bother me that some software isn't going to work for a while. I mean, anybody who jumps into it real early still has their old computer anyway.

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Now Mr Nowak can act all high and indignant, and play around with all the semantic nonsense that he likes, put it's clear that he took Mr Wozniak's comments out of context to make the story as sensational as possible.

That said, the depressing state of IT "journalism" certainly helped, with each successive iteration between globalandmail.com, and news.com, and eweek.com and slashdot.org adding their own pinch of sensationalism at the expense of quality factual analysis. Mr. Wozniak may have gone too far the other way in his denial, but I think its fair to say the article didn't correctly portray his stated opinions on the Intel/Apple thing.

Edited 2006-03-03 23:10

Reply Score: 5

taos Member since:
2005-11-16

If what you quoted is true and complete (I am too lazy to double-check), then I absolutely agree with you "it's clear that he took Mr Wozniak's comments out of context to make the story as sensational as possible".

Good job!

Reply Parent Score: 1

dukeinlondon Member since:
2005-07-06

Thanks for you post, saves me reading more BS. It's a sad state of affairs that someone like Woz can't speak to a journalist without a lawyer to his side, with a suitcase full of detrimental photos and facts about the journalist.

Journalism is dead, long live the blogs... Oh dear.

Reply Parent Score: 3

boots Member since:
2005-07-06

Bang on. Thanks for saving me the trouble of highlighting same ;)

Reply Parent Score: 1

Tyr. Member since:
2005-07-06

Killer post! I think if you read the transcript you have to agree with Woz. Besides the directing questions, which you did such a good job pointing out, he really didn't say the iPod should be spun off.

If anyone wants to read Woz' original response in his own words it's here : http://listserver.themacintoshguy.com/pipermail/titanium/2006-Febru...
I must say I agree when he says "The problem with thinking is that if you think out a 30 second explanation, it passes over the 5 second sound-byte crowd."

Reply Parent Score: 1

halfmanhalfamazing Member since:
2005-07-23

Great post. But the thing about it is that it's not just IT journalism. That's how journalism is period. Inject a little sensationalism as well as opinion, then hide behind the sensationalism to act as though you have no opinion.

They do this all the time in nearly every single news source you can think of. Some more, and more blatant than others.

------------its fair to say the article didn't correctly portray his stated opinions---------------

Agreed.

Journalism is not about reporting news. These days, they make news.

Have you seen the new CBS poll? Perfect example.

Reply Parent Score: 1

Jon Dough Member since:
2005-11-30

"...[i]t's clear that he took Mr Wozniak's comments out of context to make the story as sensational as possible."
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Yupper. That's the way of journalism these days as the line between entertainment and news becomes increasingly blurry.

Reply Parent Score: 1