Linked by Thom Holwerda on Sun 5th Mar 2006 21:32 UTC
Apple This week saw the introduction of various new Apple products. Everybody has their own opinions on these new products, and websites all over the world saw enough discussions about the integrated video card of the Mini, the 'HiFi-ness' of the iPod HiFi, and more. Another issue, however, which got considerable less attention, was that of pricing. And no, I'm not talking about expensive-or-not (God, no). I'm talking about price differences between the US and Europe. And quite frankly, it's pissing me off. Note: This is this week's Sunday Eve Column.
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RE: Warranty
by JustAnotherMacUser on Sun 5th Mar 2006 22:40 UTC in reply to "Warranty"
Member since:

Well that explains it. Really no need to go any further.

I agree this Column need a bit more work, it sounded more like a vent.

Reply Parent Score: 1

RE[2]: Warranty
by Thom_Holwerda on Sun 5th Mar 2006 22:53 in reply to "RE: Warranty"
Thom_Holwerda Member since:

Well that explains it. Really no need to go any further.

No, it does not explain it. Why? Because there are bound to be laws or legal requirements in the US that negate the effect of the extended warranty-- laws that have no equiv. in Europe.

Other than that, I don't think an extended warranty can account for a price raise of 7-9%.

Oh and besides, I also don't think the extended warranty is the cause of the absurdly high price raise of the low-end Mini, now is it?

Edited 2006-03-05 22:54

Reply Parent Score: 5

RE[3]: Warranty
by kvaruni on Sun 5th Mar 2006 23:07 in reply to "RE[2]: Warranty"
kvaruni Member since:

Furthermore, Apple does not give you a two year warranty in Europe. I live in Belgium, and that is only an hour from The Netherlands so things aren't really any different. Same goes for France and Germany. Apple sticks to the one year and 90 days of free calls. That's it. No extended warranty of 2 years. (However, they should! So in fact, Apple is doing something illegal ;) )

I think that the main reasons for a higher cost are:
* Localization (For Belgium, this means an Azerty keyboard, both dutch, french and german localizations of the manuals and further tiny stuff).
* The overall higher cost of labour in Europe. Since someone needs to deliver it to your doorstep.
* And then come all kinds of European regulations that require some minor modifications. (The one that pops in my mind is the limit of dB that the iPod may produce in Europe is quite a bit lower than in the US).

Is all this really summing up to an additional price tag of about 10% ? I don't really think so. It is a small reason, but not THE reason.

So why do they charge the extra money?
Hell, maybe they want to increase the penetration rate of Apple in Europe drastically. Therefore, they have been charging extra high rates from Europeans in the last 30 years to launch a massive advertisement campaign to make all Europeans change to a Mac. Or they just see that there are no alternatives in Europe and so they charge a bit more. Just for themselves. And the accountants of Apple love it. It just makes Apple think a bit different. (wow, what a play of words.)

I did a quick check here. Where can we buy a Mac? The choice is in fact quite limited:
- Apple Store online.
- Apple Centre or other Apple vendor.
- ...
- Ah, that's it. Nope, no Amazon. Other sellers? Sure, but they have to buy it from Apple themselves. Any others? No, well, at least none that John Doe would be able to find and order from. Even contacted a friend of mine who has a computer store. He buys his Apple equipment from a reseller. And that reseller buys his stock from.... (you know you know it) ... an Apple Store.

Edited 2006-03-05 23:20

Reply Parent Score: 2