Linked by Thom Holwerda on Sun 31st Jul 2005 11:47 UTC
Apple Industry watchers have noticed a "halo" surrounding Apple's iPod: The popular music player is helping to bring new users to the company's Macintosh line of computers. However, could the uncertainty surrounding the Mac's upcoming switch from PowerPC to Intel processors take the shine off that halo?
Thread beginning with comment 11865
To read all comments associated with this story, please click here.
KellyMcNeill
Member since:
2005-07-27

Hmmm... It appears Apple is indeed making inroads into business:

Apple making big inroads in business with OS X
http://p143.news.scd.yahoo.com/s/mc/20050721/tc_mc/applemakingbigin...

Reply Score: 1

elsewhere Member since:
2005-07-13

Apple making big inroads in business with OS X
http://p143.news.scd.yahoo.com/s/mc/20050721/tc_mc/applemakingbigin...

Oh, please. Marketing surveys are rarely statistically relevant, and there's nothing to back up the context that those numbers were produced in. This is a game Microsoft frequently plays, quietly paying market research companies to devise studies that will produce a favorable result.

Just some rough calculations based on the US market alone would show that to represent several million OS X platforms in use as business desktops. I think even Steve Jobs would blush at that assertion.

Reply Parent Score: 1

pravda Member since:
2005-07-06

There are not even 10 million OS X machines worldwide according to Apple.

The market share for Mac is next to nothing. It is easy to get these huge percentage increases because the base percentage is so low.

What Apple has succeeded at is offering the *perception* of a choice to a lot of people.

After people discover they are trading one big mean Microsoft for a small petty Microsoft, no doubt the "halo" will be gone -- and this time forever -- as enough people will then know the truth about Apple vs. the Reality Distortion Field.

Reply Parent Score: 1

KellyMcNeill Member since:
2005-07-27

"Oh, please. Marketing surveys are rarely statistically relevant"

Oh that's rich. You just negated the means by which you could be proven wrong. You're amazing.


"there's nothing to back up the context that those numbers were produced in."

You mean you'll only believe it when you get to see the research data that costs thousands of dollars to gain access to and until then there's reason to doubt it?

Reply Parent Score: 1