Linked by Thom Holwerda on Sat 19th Aug 2006 22:01 UTC
Apple Newly published data from the American Customer Satisfaction Index show that Apple leads other personal computer manufacturers, beating out Dell, HP and others. On a 100 point scale, Apple merited a score of 83, according to the ACSI, a 2.5 percent year-over-year increase and a 7.8 percent increase from 1995, the first year the ACSI measured the PC industry. The annual ACSI is sponsored by the American Society for Quality and University of Michigan's M. Ross School of Business. It's derived from phone interviews with customers contacted by using digital-dial telephone samples. More than 70000 consumers are identified and interviewed annually.
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RE[2]: It cracks me up
by REM2000 on Sun 20th Aug 2006 10:25 UTC in reply to "RE: It cracks me up"
REM2000
Member since:
2006-07-25

Market share is not important when it comes to customer satisfaction, dell doesn't own 95% of the computing market, windows owns 95% of the operating systems market. You don't look at the Operating System market share when comparing these companies, you look at PC's/units sold.

This report shows that the millions of Mac's sold last year people were more satisfied than with HP, Dell etc..

There are plenty of other markets, where having 99% doesn't automatically mean than you will have higher customer satisfaction than the 1%.

Reply Parent Score: 2

RE[3]: It cracks me up
by Oliver on Sun 20th Aug 2006 11:46 in reply to "RE[2]: It cracks me up"
Oliver Member since:
2006-07-15

That's okay, but it doesn't show that Apples concept is the right path too, because only 3% worldwide think so ; )

Reply Parent Score: -1