Linked by Thom Holwerda on Fri 25th Aug 2006 20:33 UTC, submitted by Saad
Legal When Mac sales dropped off in 1985, Bill Gates personally wrote John Sculley suggesting that he license the Macintosh design to companies like Apollo, DEC and Wang, and establish the software as the industry standard. Apple declined, and Microsoft published Windows. Sculley was enraged, and eventually filed suit. After five years, Apple lost, but not before severely damaging its relationship with Microsoft (which accounted for 2/3 of all Mac software sales).
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RE[4]: Fatal delusion
by alcibiades on Sun 27th Aug 2006 14:57 UTC in reply to "RE[3]: Fatal delusion"
alcibiades
Member since:
2005-10-12

Agreed on the anti competitive aspect. And no, not an MS apologist. The anti competitive practices they followed are inexcusable. But, two points.

One is you have to account for why MS could get away with its licensing scheme. Answer: the threat of withdrawal of DOS. Now why was this a viable threat? Market power and demand is unfortunately the answer. It occurred, I believe, in 1988, by which time the threat was viable. But what you have to explain is why Mac was not a viable contender before the arrival of per processor licensing, ie the years 1985-8. That is the value of the charts. They show when the decisive moment really was.

Two, there was no alternative available from Apple during those years. Suppose MS had lost out to one of the other OSs that would run on IBM compatibles. It would not have helped Apple. They were absolutely refusing to supply. The key moment was the Compaq bios suit. Once Compaq won that, there were only two choices for Apple. One was to license other manufacturers on Intel. The other was retreat to the niche. Again, the charts show the timing of this.

javiercero1 - the years you have to explain are 1985-7. This is when the market decisively chose compatibles instead of Apples. I believe it was not until 1988 that MS began to introduce the infamous per processor licensing, and that was in response to the DR Dos threat. Maybe you are differently informed on the history of this though?

If that is correct (my source is the Utah law suit brought by Novell), then it was not the per processor licensing that advantaged MS against Apple. It was the business model issue that was decisivie. That and the consequent inability of Apple to supply. By the time per processor licensing came in, and all the other anti competitive practices were viable for MS, it was all over.

Please don't call me an MS apologist, I am not. I simply strongly believe in understanding the real lessons of business history as it was. The mistaken explanation based on Apple victimisation, when the reality was that what happened was a consequence of an Apple free choice, doesn't do Apple any favors.

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