Linked by Thom Holwerda on Tue 26th Sep 2006 15:56 UTC
A common heard question in the operating systems world is, 'if the alternatives to Windows are so much better, why aren't people en masse switching to them?' People come up with all sorts of answers to this question, but in fact, the social psychology world already has a fairly simple answer to this question. This answer also happens to actually explain why Zeta sold so well through the usually superficial television retail channel.
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Member since:
2006-06-02
i.e., the 'Elaborate Wireless Networking Model' as a better explanation for why users will not switch...or end up swiching back?! ;-)
Seriously, although I take the caveat that this is just a model of reality really the further and proper question should be, "how many people who did buy AND install Zeta found it did what X previous OS had been doing for them, did it less well, or better." (say, based on their current hardware)
Just my tuppenceworth