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"i think they definitly would have a shot at survival if they would offer their os for less (way less) money."
Genesi's survival has nothing to do with MorphOS (which I guess is what you mean by "their os"), and this has been true for at least the last couple of years since they began to focus on Linux and other open source platforms.
Also for the last few years Genesi has had no control over the price of and hardware availablity for MorphOS. MorphOS, which runs on Pegasos machines, is the project of the MorphOS Team, which is independent and makes its own decisions about what hardware to port it to and whether or not to charge.
Genesi's business plan has been more about the hardware and firmware than any particular OS (see http://www.Power.org ).